Frequently Asked Questions

We create tailored PR and marketing strategies that help your brand build visibility, connect with your target audience, and drive measurable results. From launching products to sustaining long-term campaigns, we position your brand where it matters.

We work with both. For start-ups, we focus on brand positioning, storytelling, and go-to-market strategies. For established companies, we amplify presence, refresh communication, and create campaigns that strengthen market relevance.

Yes. Our services include social media strategy, paid ads (LinkedIn, Instagram, X, Google), content creation, community management, and influencer collaborations tailored to your industry.

Absolutely. We can refine or create your brand’s voice, messaging, visual identity, and narrative to ensure consistency across campaigns and platforms.

Yes. We manage publicity and promotion for product launches, corporate events, activations, and brand showcases to maximise exposure and audience engagement.

We combine creativity with strategy. Beyond just running ads or PR campaigns, we build cultural relevance for brands, making them relatable and memorable to their target audience.

Yes. We work with brands in tech, lifestyle, food & beverage, fashion, fintech, communications, hospitality, and more. Our approach adapts to each industry’s needs and target market.

Yes. We connect your brand with the right influencers and thought leaders, ensuring authentic collaborations that drive awareness and conversions.

We track KPIs such as reach, engagement, conversions, brand sentiment, press coverage, and ROI depending on the campaign objectives.

Yes. We support one-off campaigns like product launches and also offer ongoing marketing and PR retainers for sustained growth.

We combine AI-powered insights, in-depth audits, and sharp competitive analysis to attract organic traffic from high-value audiences. By understanding your market landscape, we build a tailored strategy that strengthens authority.

Data-driven strategy, cultural relevance, and a focus on long-term authority, not quick wins. We work as an extension of your team, not as outsiders.

We start with a discovery session → design a tailored strategy → execute (PR, ads, influencer marketing, etc.) → monitor results → report progress. Every campaign is customised to your goals.

2–3 weeks is ideal for planning and pitching. For urgent releases, we can set up within 7–10 days, but we recommend more time for better results.

You’ll be assigned a dedicated campaign manager who serves as your main point of contact, supported by our PR, content, and influencer team.

Each client gets a dedicated campaign lead with access to the full team’s expertise when needed.

Yes. We have case studies highlighting past campaigns, including brand activations and media placements.

We look at your audience, industry style, and goals, then choose the platforms and tactics most likely to reach the right audience.

We provide performance reports with key metrics like media placements, streaming growth, ad impressions, and engagement rates.

Yes. We schedule weekly or bi-weekly updates depending on the campaign length.

Yes. We partner with influencers, DJs, curators, and media outlets to maximize campaign reach.

We do both. While digital is core, we also manage offline activations like brand showcases, product launches, and media tours.

Pricing depends on the scope of work. We offer starter packages for growing startups and custom campaigns for brands.

Both. We have standard packages (press, influencer, ad campaigns) and custom-built strategies based on your goals.

Yes. We recommend at least ₦100,000–₦150,000 for meaningful PR/marketing results. Larger campaigns may require ₦300,000+.

Most campaigns require at least 70% upfront, with flexible arrangements for longer-term clients.

Basic covers PR and media outreach. Premium includes full rollout support with influencer activations, ads, and content creation.

Yes, these are usually itemized, but we can bundle them into a package.

ROI is measured in visibility, audience growth, and engagement. While results vary, we aim for measurable increases in reach, brand mentions, and media presence.

We work on flat fees for campaigns. Commissions may apply for certain brand partnerships.

Both. Many clients start with one-off campaigns and then move into monthly retainers for sustained growth.

Minimum is usually 3 months, but we recommend 5-7 months for the best impact.