Moniepoint
Product Activation & User Acquisition: VisibillHub launched MonieWorld in the UK market, focusing on driving mobile app downloads and achieving first-time transaction milestones, particularly within the West Midlands corridor.
Increased Mobile App Downloads
Successful First Transaction Milestone
Successful User Onboarding
Launching a new financial app in the UK required overcoming trust barriers, regulatory sensitivity, and intense competition from established digital banking and remittance platforms.
We deployed a 360° acquisition strategy combining high-performance digital marketing with culturally relevant influencer partnerships. Paid social campaigns drove direct-response installs, while influencers built credibility, localized messaging, and encouraged first-use behaviour.
MonieWorld achieved rapid early traction, successfully converting new users from awareness to first transaction, establishing a foothold within its target diaspora market.
The campaign successfully drove app downloads and encouraged active product use, helping the Monieworld app establish its initial user base and transaction volume in the UK.
Moniepoint Team
Product Leadership
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